If you missed Chris Anderson’s great article The Long Tail, you should definitely take a minute or two to go back and read it. It’s about… well… let’s say it’s about the market effects of massively big potential customer bases for items of niche interest. The examples are drawn from practical retail things like bookstores, but they apply just as well to things like niche academic interests or relatively small, geographically dispersed subcultures .
Chris has turned the article into a book deal, and is running a blog as a “public diary on the way to the book”. Every post so far has been interesting. Recommended. If you found the original article interesting, you will definitely dig the blog; if not, then it’s probably not for you.
